Dear Earth Organics

Dear earth is an organic food company based out of Gurgaon, India. The brand needed a quirky and vibrant direction yet it needed to exude class, trust and warmth. The identity designed aimed to convey exactly that, a young and fresh yet reliable presence in the organic food market. The colours used, in the packaging are bright with a strong use of graphic elements meant for the products and the brand to pop out not only in shelves but also in the emerging and promising organic food space in India.