AeonLife

AeonLife is a life science based company based in New Delhi. Apart from having some of the most cutting edge research centres they strive to attract some of the freshest, foremost and advanced minds to enable their vision of creating products that enable individuals to live an optimal life. A constantly evolving outlook is paramount because even research requires creativity, critical thinking, developing an understanding of the larger picture,  in this context looking at tools for people to understand their own health (physical and hence mental) independently. The visual communication language ensures that the message is transported to every cell of the brand and that the entire organisation is in sync with a shared vision. A vision that is to transform the way one looks at health and living in society.

The identity imbibes the core characteristics that are synonymous with the company’s vision of enabling people with data that helps them live an A+ life. What exactly is an A+ life? It is to live life to its fullest physical potential, to live optimally, to live longer and stay healthier. Basically it is to be a better you. A bold and imposing identity has been chosen denoting a capital A. The A and the plus symbol denotes AeonLife as well as positivity yet also being iconically synonomous with the medical world. The shape of the identity also takes inspiration from the visual representation of a pulse.The colours that have been used give the identity a vibrant and strong look. Red swatches are synonymous with the medical field, it is evocative of blood, its is evocative of the heart, emotional and ‘human’ in nature. The blue swatches are synonymous with the brain, intellect, logic and precision. The combination and balance of both makes an individual function optimally.

We strived to to create a cohesive brand language that fluidly communicated the ethos of this brand through all their collaterals, whether it be their web app, mobile app or other branding collaterals.

Check the website out at www.aeonlife.io