Space Matrix (for Hero MotoCorp)

This concept broadly illustrates the coming together of two seemingly opposite elements. In this case it was nature and human technology/influence. There has always been a certain disharmony between human aspirations/influence and the earth around it. There has mostly always been a sense of encroachment when it comes to human habitation and history.

Hero MotorCorp, however with their green drives and conscious environmental approach does add to the culture of environmentally respectful technological growth. It is critical for technological and industrial growth to have ecological awareness at the heart of their endeavours. Hence this concept illustrates the harmony between the two. For e.g. the technical sturdiness and rigidity of glass and steel sitting harmoniously amidst green forests and pastures or the power of and engine, delicately caressing and preserving a plant.