Magnetic Wall

'Ideas into action' is a tag line from a recent Cushman and Wakefield advertising campaign. The goal here was to create an out of the box and visually unique space within a working environment, creating a space for interaction which would drive a culture of putting ‘ideas into action’. 

This installation had extruded, colourful and translucent magnetic disks on which tasks and goals would be written down by passing employees. Once completed they would be taken off and put on the right side of the installation (the task list or wish lists would have been put on the left side of the installation). Because of the multiple colour coding and as and when employees would keep completing tasks, the look of this installation would keep changing and form a completely new colour variation thus making this installation unique and organic in nature.